The email touted a "glorious ship, just for you." It offered a gold-plated Ferengi Nagus Marauder ship that was "sure to stand out on your missions throughout the final frontier."
The ship isn't real, of course. Instead, it's a perk in the massively multiplayer online game Star Trek Online, and was sent out to select subscribers in the game. And we mean very select — so pin-pointed, the company behind the game won't reveal what criteria they used to award the in-game object.
"The gold-plated (Tier 6) Ferengi ship was sent out to a select group of players as part of an email-specific promotion," a spokesperson from game developer Perfect World told Massively Overpowered's Justin Olivetti. "Unfortunately, we aren't able to reveal any additional information as it goes against our policy to protect the privacy of our community members."
The ship offer first popped up on a Reddit site dedicated to the game with a simple question: "What's this?"
Olivetti attempted to answer that question, but only could conclude with some theories. Those included possibly being sent to lifetime subscribers, or those who have spent a lot of real money in the game in the past year, like more than $1,000.
One commenter in the online game's official forums said they were asked to go through their transaction history while redeeming the code in the email. Apparently, Perfect World was looking to see if the player had spent at least $2,000 on the game since 2013, been subscribed at least 400 days, and that they hadn't bought a lifetime subscription yet.
Those that received the email were thanked for their "unwavering support" of Star Trek Online. That prompted one player in the official forum to conclude their "support level is apparently too 'wavering' to be declared as 'unwavering,' so I did not get one."
The online game has been busy in recent months with the 50th anniversary of the franchise continuing on. The game announced its third expansion back in May that would let players jump around in time, including into classic "Star Trek" from the original series. Also in May, Perfect World said Star Trek Online would soon be available on Xbox One and PlayStation 4.
Last month, STO confirmed earlier rumors that it would feature crossover content into the AbramsVerse, the universe established by the current Trek movies like "Star Trek: Beyond" that is now officially known as the "Kelvin Timeline."