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Bezos Primes For ‘Beyond’ Cameo

Amazon CEO fulfilled dream to appear in Trek movie

The current slate of Star Trek movies might take place outside of the franchise’s “prime” universe. But it doesn’t mean someone known for creating what many enjoy today as Amazon Prime from participating in those films.

Jeff Bezos, the founder and chief executive of the online retail company Amazon, took a step onto the Enterprise, playing an alien in next week’s “Star Trek: Beyond.” Both producer J.J. Abrams and director Justin Lin confirmed Bezos’ involvement to the Associated Press on Friday while the two were promoting the film.

“He was awesome,” Lin said. “It was like a president visiting, you know? He had a big entourage.”

Bezos apparently brought a security detail, and waited most of the day for his scene to be filmed, described as a tracking shot that included his character. No other details on what Bezos is playing was shared.

The 52-year-old billionaire has talked at length in the past about his love for Star Trek, and how that helped fuel his work to create the private space travel company Blue Origin. That company, based out of Kent, Washington, employs 600 people with the goal of creating private space travel by 2018. Earlier this year, the company’s New Shepard craft demonstrated a few tests where both the capsule and booster were recovered and reused in successful launches and re-entries.

Not everyone who was working with Bezos realized who he was. Chris Pine, who plays Kirk, said he saw nine bodyguards and three limos.

“I had no idea who he was,” Pine said. “Not a clue. But he was obviously very important.”

Bezos founded Amazon in 1994, developing the company’s business plan while driving from New York to Seattle. He also was one of the original investors of Google, putting in $250,000 in seed money in 1998. He also later became the owner of The Washington Post.

Although he only collects an $80,000 annual salary from Amazon, his net worth is reported to be north of $65 billion.

“Star Trek: Beyond” opens July 22.

Photo courtesy of Steve Jurvetson

Source: Associated Press

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