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Trek Author Mirrors ‘Into Darkness’ Distribution Strategy

Dayton Ward is joking, but if Paramount thinks it’s a good idea …

Paramount Pictures has taken a rather interesting approach in the upcoming release of “Star Trek: Into Darkness” on DVD and Blu-ray on Sept. 10, and it has not gone unnoticed by the fan community.

Depending on where you buy the DVD, it could contain special features not found anywhere else — designed to help promote specific stores and distributors with exclusive content.

That means the only way to collect all the special content is to buy the DVD in several different places. Which gave Star Trek author Dayton Ward an idea for his next book.

“Most of you know that my next novel will be published on Dec. 31,” Ward told his readers on his blog. “The book will feature different bonus chapters and endings, depending on whether you buy the book at Amazon, Barnes & Noble, any of 13 individual independent booksellers scattered all over the world, or eBay.”

Of course, Ward is writing this with his tongue firmly planted in his cheek, but it does present an interesting idea to boost book sales.

“Yes, the endings will be different if you opt for the physical book (hardcover, trade paperback, mass market paperback and/or Braille edition), e-Book, audiobook, graphic novel adaptation and/or special limited Twitter-fied edition,” Ward said. “Additional scenes and other information will be inserted into fortune cookies at participating Chinese restaurants. It’s possible we may also secure a deal with Taco Bell to print a serialized version of Chapter 22 on the little packets of taco sauce (mild flavor only, of course).”

And if you have questions on how the book will be released?

“Answers to your queries will be randomly distributed among the different versions of the book when it goes on sale in December,” Ward joked.

To see his full fun blog post, click here. You can now pick up Ward’s current Star Trek novel, “From History’s Shadow,” at book retailers near you.

Source: The Fog of Ward

About the Author
Michael Hinman is the founder and editor-in-chief for 1701News, Airlock Alpha and the entire GenreNexus. He owns Nexus Media Group Inc., the parent corporation of the GenreNexus, and a co-founder of 1701News. He lives in Tampa, Fla.

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